About Pit Barrel® Cooker Co.
”We knew we had something special and that it was the direction we were meant to go.”
While barrel cooking is nothing new, never before has a cooker been brought to the mass market in a form that is both affordable and extremely easy to use. The meat-hanging method in the design of the PBC eliminates the guesswork and has established a new paradigm in outdoor cooking.
Glanville serving with the 1st Battalion, 5th Marine Regiment in Iraq as a Navy Corpsman. May, 2003
In 2003, Pit Barrel® founder Noah Glanville served as a Navy corpsman attached to a Marine Corp unit in Iraq. Upon their return, he and his unit were welcomed home by a group of veterans who hosted a barbecue in their honor. “Older veterans greeted us with a barbecue. I remember the smell of the charcoal, hot dogs and hamburgers,” Glanville says. “It’s a good, familiar smell, and I knew that I was finally home.”
Subsequently, Noah would return to Iraq and Afghanistan as a private security contractor.
“PTSD is something a lot of guys don’t want to talk about.”
Time spent overseas took its toll, and the road from Glanville’s departure from the military to the launch of his company was a long one. He suffered from posttraumatic stress disorder (PTSD), an often debilitating challenge for those left to cope with the after effects of sometimes inconceivable experiences faced in battle.
Khost, Afghanistan. 2007.
Despite knowing that the memories would forever remain, and recognizing the obstacles that he would face in starting a company, Glanville made the conscious choice to focus on and leverage his entrepreneurial spirit as his outlet.
“We knew we had a special product on our hands that would turn the BBQ industry upside down.”
Together with his wife, Amber, the couple formed the Pit Barrel® Cooker Company in 2010. The consummate perfectionist, Noah would spend a full year building no less than 29 prototypes, continually adjusting the airflow and charcoal basket until he was satisfied and knew, beyond doubt, that the product was ready for market. “We worked with different types and sizes of drums,” he recalls. “We wanted to get this thing right.”
Noah getting a little bit of help from his boys.
Glanville recalls the early days, “There are a lot of costs and a ton of risk to starting a business from scratch, but with faith, hard work, and people we could trust along the way, we knew we could follow our hearts and make our passion a reality.”
The Glanvilles would exhaust every resource they had at their disposal in pursuit of this dream, but based on consistently rave reviews from novices to industry professionals, there is no question that the result is exactly what they set out to achieve. The PBC is not just a product; it’s a passion shared by Noah, Amber, our team, and our customers. It is with humble appreciation that we leverage this passion to continually strive to meet and exceed the expectations of PBC enthusiasts, the industry, and ourselves.
The Pit Barrel® Cooker Company remains a family-run business, headquartered in Prospect, KY.
The Glanville Family
In support of the men and women who have served or are active duty, the Pit Barrel® Cooker Co. offers optional US Military, Police or Fire placards in place of the standard PBC logo plate. In return, the PBC Co. donates a portion of the proceeds from each to the Operation BBQ Relief, C.O.P.S. and National Fallen Firefighters Foundation respectively.
TRADE IS A BATTLEFIELD from Global Trade Magazine
Read the featured article in April 2016’s Global Trade magazine, detailing the challenges faced and lessons learned by Pit Barrel® Cooker Co. Founder Noah Glanville and four other veterans in the export business.